So you are the editor of a magazine that has a print run of 60,000 but that usually only sells 30,000. So not exactly a resounding commercial success. Your key selling message is basically ridiculing everybody and everything using cartoons mostly. You love lampooning religions - Judaism, Christianity, Islam - all in equal measure, so you cannot be accused of being biased. This is all to make people laugh.
Except some people are not laughing. They are mightily pissed off because you have offended them with your cariacture of their prophet - so much so that they storm your offices and pump round after round of 7.62mm ammunition into your body. You are now dead along with a number of your colleagues. Your attackers also die in a hail of bullets a day later.
In death you manage to achieve something that wouldn't have ever happened in your lifetime - an expanded print run of five million copies, three million of your fellow citizens lead by 17 world leaders marching in solidarity with you and global recognition for what your little magazine stands for. If it is possible to take positives from such a tragedy this feels like a reasonable outcome.
Your attackers on the other hand have achieved precisely nothing - a big fat zero. They are just dead, cursed to wander the underworld for eternity, minus the virgins that they were promised would be on hand when entering "paradise".
Oh wait, hang on, they did achieve something - an expanded print run of five million copies, three million citizens lead by 17 world leaders marching in solidarity with those they murdered and global recognition for the little magazine they tried to kill off.
Good work lads - your idea of restoring your prophet's honour backfired in every sense of the word. Next time pick up a pen, put a reasoned argument together and post it to Charlie Hebdo; I am sure they would publish it. That's the magic of freedom of expression.
OUT.